The Apple Vision Pro is now available to the public, and civilians like you and me can try it out! While that might be the expected topic for this week's edition, I am going to wait a little bit until I get a chance to see more of the content inside the headset.

Additionally, this week, fashion brands went all out on Roblox, so we need to delve into that. Plus, MrBeast has landed a major streaming deal, while Fortnite creators seem to be "borrowing" his ideas.

In the Playable Media Report this week

• Sliv with Paris Hilton in Roblox. That’s hot.

• Burberry and Harrods team up in Roblox.

• Max Mara and Mango launch in Roblox. Really guys?

I think we are still a long way away from peak-Roblox, but you must all be sensing the trend!

• MrBeast challenges are recreated in Fortnite.

Let's get started...

Paris Hilton Launches Slivingland on Roblox in partnership with Hilton, naturally

Paris Hilton has recently launched "Slivingland" on Roblox in partnership with Hilton, offering an immersive digital experience.

Paris Hilton’s agency, 11:11 Media, collaborated with the creative team at Roblox, Sawhorse Productions, and Flaunt on the experience, rewarding in-game play with real-world travel perks. This venture also explores new ways loyalty marketing and brand engagement could look like in Roblox.

Users can explore a virtual replica of a Hilton hotel lobby, complete quests, and earn real Hilton Honors rewards such as free digital wearables and upgraded Hilton Honors status. Notably, 11 winners will be granted Diamond Tier Status for a year.

Why should you care?

This one has it all! Don’t believe me? Watch these nostalgic, and also pretty LOL trailers.

A celebrity (Paris Hilton), her agency (11:11 Media), brand partnerships (Hilton), and gaming (Roblox questions), and real-world rewards (via Flaunt), which was covered in the Playable Media Report. It reflects the direction of this entire space.

To promote the effort, Paris Hilton "appears" in a commercial as a Roblox avatar.

The activation further demonstrates that brands are exploring ways to connect gaming platform experiences to real-world rewards, even as the "metaverse" hype has lost some of its initial appeal. Hilton is fully entrusting their brand to third parties here, realizing that 11:11 Media and Sawhorse Productions are well-placed to ensure the experience hits the right notes, rather than micromanaging the brand.

Burberry launches Harrods takeover on Roblox

To celebrate the 175th Anniversary of the iconic department store, Burberry is going all out! They are merging a real-world takeover with an experience on Roblox, allowing players to explore the virtual environment and unlock exclusive Burberry items.

Burberry has introduced the first virtual Lola bag in collaboration with Roblox and created a capsule collection with exclusive products for Harrods.

While it's not the first time Burberry has worked with the game, the Harrods facade has been recreated in the virtual realm for the first time. There's also a virtual Snapchat lens providing visitors with exciting ways to interact with the Burberry universe.

Why should you care?

I like the Harrods x Burberry play, but it's led by Burberry when I believe that Harrods should take the lead.

Harrods should create a unified space where various fashion brands can coexist. Harrods would then bear the risk and cost of building the experience, offering other brands a chance to participate and benefit from the collective traffic, virtual footfall, data insights, and iterative design that comes from creating a persistent world.

It's almost like an actual department store! Sometimes, the best innovation is the simplest.

I think brands with authentic associations with multiple brands should adopt this approach on the platform and adapt a familiar formula into a new environment. Kudos to the brands seizing this opportunity.

I promise you this: it's much cheaper to create this experience in Roblox than to find another 1.1 million square feet of retail space in Knightsbridge.

Mango and Max Mara open virtual stores on Roblox

Mango, the Barcelona-based fashion group, and Italian fashion house Max Mara have both debuted experiences on Roblox.

Jordi Álex Moreno, Mango's director of technology, data, privacy, and security, said, "As a global company, we want to respond to the needs of our customers at any moment, location, or format. The arrival of Mango on Roblox represents a milestone because it allows us to bring our passion for fashion to this platform, strengthening our ecosystem of channels by offering differentiated products, services, and experiences to our customers."

Max Mara has introduced a new Roblox game titled "Max Mara Coats Adventure," enabling users to immerse themselves in a virtual realm inspired by the brand's iconic outerwear. In this virtual space, players encounter user avatars who can run, jump, and even ride roller coasters while carrying the renowned 101801 coats amid a backdrop of imaginative architecture.

Why should you care?

Honestly, I am not sure you should. The burden of proof is now on Mango and Max Mara to show us why this matters. Are the games fun? That's the only question that truly matters; otherwise, why would anyone spend time, let alone money, in these environments?

Several brands have set up shop on Roblox in the hopes of capturing online consumers. Over the past year, we have covered developments made by Walmart and Adidas, as mentioned in Playable Media.

The real test for these branded experiences begins now. Will they attract enough players? Will the Roblox community embrace them? Will the brands stand out?

MrBeast’s videos are being recreated as maps on Fortnite

MrBeast, whose real name is Jimmy Donaldson, is an YouTuber, online personality, and entrepreneur known for his elaborate challenges and large giveaways in his videos. He has amassed over 237 million subscribers on his main channel, making him the most-subscribed individual on YouTube and the second-most-subscribed channel overall. His most popular videos often involve giving away large sums of money or prizes to participants.

Lately, he has been in the news due to his highly speculated deal with Amazon. The deal is said to involve a reality-competition show for Amazon's Prime Video, potentially worth close to $100 million. While the show's details are not yet known, it is expected to follow the format of MrBeast's viral videos, which often include large cash prizes and extravagant challenges.

However, as this is the Playable Media Report, another emerging trend worth noting is that MrBeast’s recent videos are being adapted into Fortnite Creative maps. These Creative Maps are typically published a few days after videos are uploaded to YouTube.

Why you should care?

Many of these MrBeast-inspired maps tend to have short lifespans, with players losing interest in about a week. However, there are exceptions, such as "100 Days in a Grocery Store," which has maintained a steady player base. This particular map reached its peak with 35,000 concurrent players and has generated over $100,000 in revenue since its upload.

There are hundreds of these types of experiences now on Fortnite, to the extent that other YouTubers are creating videos ranking the top Fortnite experiences based on MrBeast’s YouTube videos. It's pretty #meta stuff.

It’s an interesting opportunity for creators on Fortnite who can leverage their skills in building within Fortnite's creative mode while borrowing already popular intellectual property. In some cases, they take gameplay inspiration straight from MrBeast's content and reformat it into this new medium. As Pablo Picasso said, "Good artists copy, great artists steal."

Ok fine, one thing about the Vision Pro

These videos of people using them in the wild are already quite crazy. You have to check out this video.

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